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Atención al cliente en Minimarket D’manu de la ciudad de Babahoyo periodo 2021.
| dc.contributor.advisor | Remache Silva, Johanna Elizabeth | |
| dc.contributor.author | Aguirre Cardenas, Kevin Patricio | |
| dc.date.accessioned | 2022-10-25T03:15:08Z | |
| dc.date.available | 2022-10-25T03:15:08Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13008 | |
| dc.description | The following research is of great relevance because it will be possible to analyze the customer service provided by the Minimarket D'MANU in the city of Babahoyo, since, being a frequent customer, I could achieve loyalty as in purchases, and practically I have witnessed many problems that occur within the store when the customer goes to make their purchases, for this reason this inquiry was conducted to learn more about the situation of the establishment. The purpose of this research is to identify each of the incidents presented within the Minimarket D'MANU in the city of Babahoyo produced by inadequate customer service, which is reflected in the poor performance of staff in their activities, it should be noted that these factors cause loss of customers and lower revenues to the company. Finally, the lack of loyalty strategies and the continuous problems with customer service have caused the number of consumers to decrease significantly in recent months, regardless of the competitive advantage that the Minimarket "D'MANU" has in price and variety of products, it still needs to provide a solution to the problems in its customer service. It is necessary that the Minimarket has an automated system which will provide a better integration of sales information, also this tool will provide greater capacity and management of administrative processes of the company, which will consolidate the proper functioning of its activities. | es_ES |
| dc.description | The following research is of great relevance because it will be possible to analyze the customer service provided by the Minimarket D'MANU in the city of Babahoyo, since, being a frequent customer, I could achieve loyalty as in purchases, and practically I have witnessed many problems that occur within the store when the customer goes to make their purchases, for this reason this inquiry was conducted to learn more about the situation of the establishment. The purpose of this research is to identify each of the incidents presented within the Minimarket D'MANU in the city of Babahoyo produced by inadequate customer service, which is reflected in the poor performance of staff in their activities, it should be noted that these factors cause loss of customers and lower revenues to the company. Finally, the lack of loyalty strategies and the continuous problems with customer service have caused the number of consumers to decrease significantly in recent months, regardless of the competitive advantage that the Minimarket "D'MANU" has in price and variety of products, it still needs to provide a solution to the problems in its customer service. It is necessary that the Minimarket has an automated system which will provide a better integration of sales information, also this tool will provide greater capacity and management of administrative processes of the company, which will consolidate the proper functioning of its activities. | es_ES |
| dc.description.abstract | La siguiente investigación es de gran relevancia porque se logrará analizar el servicio de atención al cliente que otorga el Minimarket D’MANU de la Ciudad de Babahoyo, dado que, al ser cliente de forma frecuente, pude lograr la fideliza como en compras, y prácticamente eh sido testigo de muchas problemáticas que se presentan dentro del local a la hora que el cliente va a realizar sus compras, por este motivo se realizó esta indagación para conocer más a fondo la situación del establecimiento. La presente investigación tiene como propósito identificar cada una de las incidencias presentadas dentro del Minimarket D’MANU de la ciudad de Babahoyo producidas por la inadecuada atención al cliente, la cual se refleja en el bajo rendimiento del personal en sus actividades, cabe destacar que estos factores ocasionan perdidas de clientes y menores ingresos a la empresa. Finalmente, la falta de estrategias de fidelización y los continuos problemas con el servicio al cliente han hecho que el número de consumidores disminuya significativamente en los últimos meses, independientemente de la ventaja competitiva que tiene el Minimarket “D’MANU en precio y variedad de productos igual requiere brindar una solución a los problemas en su atención al cliente. Es necesario que el Minimarket cuente con un sistema automatizado el cual le brinde una mejor integración de la información de las ventas, además esta herramienta proporcionará una mayor capacidad y gestión de los procesos administrativos de la empresa, el cual permitirá consolidar el funcionamiento correcto de sus actividades. | es_ES |
| dc.format.extent | 40 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Planificación estratégica | es_ES |
| dc.subject | Capacitación laboral | es_ES |
| dc.subject | Liderazgo | es_ES |
| dc.subject | Motivación laboral | es_ES |
| dc.subject | Satisfacción al cliente | es_ES |
| dc.title | Atención al cliente en Minimarket D’manu de la ciudad de Babahoyo periodo 2021. | es_ES |
| dc.type | bachelorThesis | es_ES |
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