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Marketing digital en Ímpetu Gym de la ciudad de Babahoyo periodo 2021.
| dc.contributor.advisor | Troya Terranova, Tayron Cesar | |
| dc.contributor.author | Echeverria Carrasco, Juan Carlos | |
| dc.date.accessioned | 2022-10-23T04:22:29Z | |
| dc.date.available | 2022-10-23T04:22:29Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12977 | |
| dc.description | This end-of-grade research aims to identify a digital marketing plan mentioning the most important aspects to take into account to ensure that the impetus gym captures clients that positions the business in the market, the absence of digital media was identified to carry out marketing and little knowledge of digital content as a central problem, therefore, through theoretical references, I inquired about digital marketing and the benefits that it causes in the gym, taking a descriptive methodology and observation techniques and the survey through the instrument I feel this is a questionnaire of questions that put the gym in evidence, concluding that it needs a digital marketing strategy based on social networks. | es_ES |
| dc.description | This end-of-grade research aims to identify a digital marketing plan mentioning the most important aspects to take into account to ensure that the impetus gym captures clients that positions the business in the market, the absence of digital media was identified to carry out marketing and little knowledge of digital content as a central problem, therefore, through theoretical references, I inquired about digital marketing and the benefits that it causes in the gym, taking a descriptive methodology and observation techniques and the survey through the instrument I feel this is a questionnaire of questions that put the gym in evidence, concluding that it needs a digital marketing strategy based on social networks. | es_ES |
| dc.description.abstract | La presente investigación de fin de grado tiene como objetivo identificar un plan de marketing digital mencionando los aspectos más importantes a tomar en cuenta para lograr que el gimnasio ímpetu capte clientes que posiciones al negocio en el mercado, se identificó la ausencia de medios digitales para realizar marketing y poco conocimiento del contenido digital como problemática central, por ello mediante referencias teóricas, se indago toco concerniente al marketing digital y los beneficios que este ocasiona en el gimnasio, tomando una metodología de tipo descriptivo y técnicas de observación y la encuesta mediante el instrumento siento este un cuestionario de preguntas que puso en evidencia al gimnasio concluyendo con que necesita una estrategias de marketing digital basado en redes sociales. | es_ES |
| dc.format.extent | 38 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Herramienta | es_ES |
| dc.subject | Digital | es_ES |
| dc.subject | Clientes | es_ES |
| dc.title | Marketing digital en Ímpetu Gym de la ciudad de Babahoyo periodo 2021. | es_ES |
| dc.type | bachelorThesis | es_ES |
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