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dc.contributor.advisorFernández Bayas, Teófilo Roberto
dc.contributor.authorMorales Loor, Nathali Elizabeth
dc.date.accessioned2022-10-14T03:42:49Z
dc.date.available2022-10-14T03:42:49Z
dc.date.issued2022
dc.identifier.urihttp://dspace.utb.edu.ec/handle/49000/12814
dc.descriptionProfitability is one of the most important aspects in any type of organization, for this reason, companies seek to optimize their resources to get the most out of them and achieve success. However, currently there are still shortcomings in administrative management that prevent increasing profitability levels, a situation that reveals the lack of concern that certain organizations have in developing adequate financial management. Reason for which, the objective of this case study is to measure the level of profitability of the company Mastertub .S.A through financial indicators for the periods 2020 and 2021. The methodology used in the research consisted of a mixed approach: qualitative-quantitative and the types of research used were documentary and descriptive, while the methods used are deductive and inductive. Direct observation was also determined as techniques with the intention of collecting the greatest amount of information related to the problem studied. The results showed that inadequate financial management carried out in Mastertub S.A limits the timely detection of problems that cause the low rate of profitability in the company. One of the main problems for which optimal profitability is not achieved is that the organization does not carry out analyzes of financial indices in an effective way that helps to understand the situation of the company and make the right decisions that contribute to its growth. It was concluded that the profitability of Mastertub S.A in the year 2021 was negative.es_ES
dc.descriptionProfitability is one of the most important aspects in any type of organization, for this reason, companies seek to optimize their resources to get the most out of them and achieve success. However, currently there are still shortcomings in administrative management that prevent increasing profitability levels, a situation that reveals the lack of concern that certain organizations have in developing adequate financial management. Reason for which, the objective of this case study is to measure the level of profitability of the company Mastertub .S.A through financial indicators for the periods 2020 and 2021. The methodology used in the research consisted of a mixed approach: qualitative-quantitative and the types of research used were documentary and descriptive, while the methods used are deductive and inductive. Direct observation was also determined as techniques with the intention of collecting the greatest amount of information related to the problem studied. The results showed that inadequate financial management carried out in Mastertub S.A limits the timely detection of problems that cause the low rate of profitability in the company. One of the main problems for which optimal profitability is not achieved is that the organization does not carry out analyzes of financial indices in an effective way that helps to understand the situation of the company and make the right decisions that contribute to its growth. It was concluded that the profitability of Mastertub S.A in the year 2021 was negative.es_ES
dc.description.abstractLa rentabilidad es uno de los aspectos más importantes en cualquier tipo de organización, por tal razón, las empresas buscan optimizar sus recursos para obtener el máximo rendimiento de los mismos y alcanzar el éxito. Sin embargo, en la actualidad aun existe falencias en la gestión administrativa que impiden incrementar los niveles de rentabilidad, situación que revela la despreocupación que poseen determinadas organizaciones en desarrollar una adecuada gestión financiera. Motivo por el cual, el objetivo del presente estudio de caso es medir el nivel de rentabilidad de la empresa Mastertub S.A a través de indicadores financieros para los periodos 2020 y 2021. La metodología empleada en la investigación consistió en un enfoque mixto: cualitativo- cuantitativo y los tipos de investigación empleados fueron documental y descriptiva, mientras que los métodos usados son el deductivo e inductivo. También se determinó como técnicas la observación directa con la intención de recoger la mayor cantidad de información relacionada con la problemática estudiada. Los resultados evidenciaron que inadecuada gestión financiera efectuada en Mastertub S.A limita a que se detecten a tiempo problemáticas que ocasionan el bajo índice de rentabilidad en la empresa. Uno de los principales problemas por lo que no se alcanza una óptima rentabilidad es que en la organización no se efectúan análisis de los índices financieros de forma efectiva que ayuden a comprender la situación de la empresa y tomar decisiones acertadas que contribuyan a su crecimiento. Se concluyó que la rentabilidad de Mastertub S.A en el año 2021 fue negativa.es_ES
dc.format.extent26 p.es_ES
dc.language.isoeses_ES
dc.publisherBabahoyo: UTB-FAFI. 2022es_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Ecuador*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/*
dc.subjectRentabilidades_ES
dc.subjectIndices financieroses_ES
dc.subjectIngresoses_ES
dc.subjectGastoses_ES
dc.subjectGestión financieraes_ES
dc.titleÍndices de rentabilidad en la empresa Mastertub S. A en los periodos 2020 y 2021.es_ES
dc.typebachelorThesises_ES


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