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Análisis de CRM para el seguimiento de clientes del gimnasio Águila Gym de la ciudad de Babahoyo.
| dc.contributor.advisor | Guerrero Torres, Hugo Javier | |
| dc.contributor.author | Figueroa Barrozo, Edison Jordin | |
| dc.date.accessioned | 2022-10-04T03:28:32Z | |
| dc.date.available | 2022-10-04T03:28:32Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12634 | |
| dc.description | This case study was carried out in the Águila gym in the City of Babahoyo, whose main objective is to analyze the CRM for the follow-up of clients, for the development the methodology was obtained was descriptive since the needs of this gym were described. The research design was also quantitative, that is, a survey of seven questions previously elaborated was applied to 218 people to know the perception of the clients. The research method was inductive - deductive. In this work, we proceeded to compare three software to choose the one that best suits the needs of the gym and in this case it was CLUPIK, which is the one that fulfilled all the characteristics such as keeping customers informed, easy to use, among others. This work adjusts to the lines of research the research line of the career is an information and communication system entrepreneurship and innovation in conjunction with networks and intelligent technologies of software and hardware aligned to the subline. | es_ES |
| dc.description | This case study was carried out in the Águila gym in the City of Babahoyo, whose main objective is to analyze the CRM for the follow-up of clients, for the development the methodology was obtained was descriptive since the needs of this gym were described. The research design was also quantitative, that is, a survey of seven questions previously elaborated was applied to 218 people to know the perception of the clients. The research method was inductive - deductive. In this work, we proceeded to compare three software to choose the one that best suits the needs of the gym and in this case it was CLUPIK, which is the one that fulfilled all the characteristics such as keeping customers informed, easy to use, among others. This work adjusts to the lines of research the research line of the career is an information and communication system entrepreneurship and innovation in conjunction with networks and intelligent technologies of software and hardware aligned to the subline. | es_ES |
| dc.description.abstract | Este estudio de caso se realizará en el gimnasio Águila de la Ciudad de Babahoyo, cuyo objetivo principal es analizar el CRM para el seguimiento de los clientes, para el desarrollo se utilizó la metodología fue descriptiva ya que se procedió a describir las necesidades de este gimnasio también el diseño de investigación fue cuantitativo, es decir se aplicó una encuesta de siete preguntas anteriormente elaboradas a 218 personas para conocer la percepción de los clientes. El método de investigación fue el inductivo – deductivo. En este trabajo se procedió a comparar tres softwares para escoger el que mejor se ajustará a las necesidades del gimnasio y en este caso fue el CLUPIK que es el cual cumplía con todas las características como el tener a los clientes informados, fácil uso, entre otros. Este trabajo se ajusta a las líneas de investigación la línea de investigación de la carrera es sistema de información y comunicación emprendimiento e innovación en conjuntamente con alineada a la sublinea redes y tecnologías inteligentes de software y hardware. | es_ES |
| dc.format.extent | 41 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Análisis de CRM | es_ES |
| dc.subject | Seguimientos de clientes | es_ES |
| dc.subject | Software | es_ES |
| dc.subject | Hardware | es_ES |
| dc.subject | Tecnología | es_ES |
| dc.title | Análisis de CRM para el seguimiento de clientes del gimnasio Águila Gym de la ciudad de Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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