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Estrategias de fidelización de clientes para incrementar las ventas de la Distribuidora Resgasa All Natural en la ciudad de Babahoyo.
| dc.contributor.advisor | Carrasco Echeverria, Gina Maribel | |
| dc.contributor.author | Jiménez Herrera, Maritza Jamileth | |
| dc.date.accessioned | 2022-09-30T02:49:30Z | |
| dc.date.available | 2022-09-30T02:49:30Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12595 | |
| dc.description | The present case study was carried out in the REGASA All Natural distributor in the city of Babahoyo, the main objective is to develop customer loyalty strategies that allow improving sales management in the city of Babahoyo, Los Ríos Province. This work intends to know and explain customer loyalty strategies to increase sales in All natural, the realization of this research is to encourage the researcher to look for new alternatives to achieve a correct management of the company and customer relationship. New knowledge about the need to recognize the client as a person, and above all to apply the instructions already acquired, in this way to be able to provide a timely solution to the problem under study. In this investigation, surveys and interviews were carried out, results were obtained with references to the techniques that were applied to arrive at the results. | es_ES |
| dc.description | The present case study was carried out in the REGASA All Natural distributor in the city of Babahoyo, the main objective is to develop customer loyalty strategies that allow improving sales management in the city of Babahoyo, Los Ríos Province. This work intends to know and explain customer loyalty strategies to increase sales in All natural, the realization of this research is to encourage the researcher to look for new alternatives to achieve a correct management of the company and customer relationship. New knowledge about the need to recognize the client as a person, and above all to apply the instructions already acquired, in this way to be able to provide a timely solution to the problem under study. In this investigation, surveys and interviews were carried out, results were obtained with references to the techniques that were applied to arrive at the results. | es_ES |
| dc.description.abstract | El presente estudio de caso se realizó en la distribuidora RESGASA All Natural de la ciudad de Babahoyo, el objetivo principal es elaborar estrategias de fidelización de clientes que permita mejorar la gestión de ventas en la ciudad de Babahoyo Provincia Los Ríos. Este trabajo pretende conocer y explicar las estrategias de fidelización de clientes para incrementar las ventas en All natural, la realización de esta investigación es para impulsar a la investigadora a buscar nuevas alternativas para lograr una correcta gestión de la relación empresa y cliente. Nuevos conocimientos sobre la necesidad de reconocer al cliente como una persona, y sobre todo aplicar las instrucciones ya adquiridas, de esta manera poder aportar una solución oportuna al problema objeto de estudio. En esta investigación se realizó encuestas y entrevistas, se obtuvo resultados con referencias con las técnicas que se aplicaron para llegar a los resultados. | es_ES |
| dc.format.extent | 42 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias | es_ES |
| dc.subject | Clientes | es_ES |
| dc.subject | Productos | es_ES |
| dc.subject | Competidores | es_ES |
| dc.title | Estrategias de fidelización de clientes para incrementar las ventas de la Distribuidora Resgasa All Natural en la ciudad de Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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