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Estrategias de marketing en la Empresa Novirost Consulting & Auditing S.A. del cantón Vinces periodo 2021.
| dc.contributor.advisor | Mora Aristeg, Julio Ernesto | |
| dc.contributor.author | Escobar Manzo, Moroni Jared | |
| dc.date.accessioned | 2022-09-29T04:56:40Z | |
| dc.date.available | 2022-09-29T04:56:40Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12589 | |
| dc.description | The objective of this case study is to analyze the marketing strategies that were used in the company Novirost Consulting & Auditing S. A, in the period 2021 located in the Vinces canton, the information was collected by using a survey of customers with its segmentation and semi-structured interview with the business manager who, by capturing their responses, allowed obtaining the necessary data for the analysis of the marketing that occurred in the company, from how they began their market segment process to find the target to which they would apply their strategies as well as with their online presence and the visibility that they denoted with their clients, in the same way the interactivity generated between the readers of the social network page and their response to it, also the platforms that were used for the commercial purpose of the organization, finding the coordination between your marketing and sales. | es_ES |
| dc.description | The objective of this case study is to analyze the marketing strategies that were used in the company Novirost Consulting & Auditing S. A, in the period 2021 located in the Vinces canton, the information was collected by using a survey of customers with its segmentation and semi-structured interview with the business manager who, by capturing their responses, allowed obtaining the necessary data for the analysis of the marketing that occurred in the company, from how they began their market segment process to find the target to which they would apply their strategies as well as with their online presence and the visibility that they denoted with their clients, in the same way the interactivity generated between the readers of the social network page and their response to it, also the platforms that were used for the commercial purpose of the organization, finding the coordination between your marketing and sales. | es_ES |
| dc.description.abstract | El presente caso de estudio tiene como objetivo analizar las estrategias de marketing que se utilizaron en la empresa Novirost Consulting & Auditing S. A, en el periodo 2021 ubicado en el cantón Vinces, la información se recopiló por la utilización de encuesta a los clientes con su segmentación y entrevista semiestructurada al gerente empresarial quienes al plasmar sus respuestas permitieron obtener los datos necesarios para el análisis del marketing ocurrido en la empresa, desde como iniciaron su proceso de segmento de mercado para encontrar el target al que aplicarían sus estrategias así mismo con su presencia online y la visibilidad que ellos denotaban con sus clientes, de igual forma la interactividad generada entre los lectores de la página en red social y su respuesta ante ello, también las plataformas que se utilizó para el fin comercial de la organización, encontrando la coordinación entre su marketing y las ventas. | es_ES |
| dc.format.extent | 30 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Segmentación | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Publicidad | es_ES |
| dc.subject | Contenido | es_ES |
| dc.subject | Visibilidad | es_ES |
| dc.subject | Presencia online | es_ES |
| dc.title | Estrategias de marketing en la Empresa Novirost Consulting & Auditing S.A. del cantón Vinces periodo 2021. | es_ES |
| dc.type | bachelorThesis | es_ES |
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