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Estrategia De Marketing Digital En La Empresa Almacén Babahoyo.
| dc.contributor.advisor | Remache Silva, Johanna Elizabeth | |
| dc.contributor.author | Carpio Diaz, Karen Juliana | |
| dc.date.accessioned | 2022-09-29T03:56:48Z | |
| dc.date.available | 2022-09-29T03:56:48Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12585 | |
| dc.description | The Almacén Babahoyo, after what happened in 2020 as an effect of the Covid-19 pandemic has had difficulties to scale its sales since the macro environment conditions have negatively influenced trade, this situation increased the need for strategies to attract customers and improve the commercial landscape, so the business opted to use online environments to disseminate their products, however in the absence of an effective digital marketing tactic all the work done does not represent a support tool to increase the level of sales. Consequently, the deficiency in terms of external communication of Almacén Babahoyo brings unfavorable repercussions, because the products are not presented to the public in an accurate way and therefore, regardless of the quality of its offer, they fail to attract potential customers and perceive a commercial improvement. The fact of not maintaining continuous relationships between customers - company, is also a reality that is a counterproductive factor in Almacén Babahoyo, considering that the digital marketing applied only has a commercial approach and does not seek to create an online community, which is constantly interacting, has more confidence with the brand and therefore generates a desire to buy, where the consumer has a preference for the store, before other competing businesses. | es_ES |
| dc.description | The Almacén Babahoyo, after what happened in 2020 as an effect of the Covid-19 pandemic has had difficulties to scale its sales since the macro environment conditions have negatively influenced trade, this situation increased the need for strategies to attract customers and improve the commercial landscape, so the business opted to use online environments to disseminate their products, however in the absence of an effective digital marketing tactic all the work done does not represent a support tool to increase the level of sales. Consequently, the deficiency in terms of external communication of Almacén Babahoyo brings unfavorable repercussions, because the products are not presented to the public in an accurate way and therefore, regardless of the quality of its offer, they fail to attract potential customers and perceive a commercial improvement. The fact of not maintaining continuous relationships between customers - company, is also a reality that is a counterproductive factor in Almacén Babahoyo, considering that the digital marketing applied only has a commercial approach and does not seek to create an online community, which is constantly interacting, has more confidence with the brand and therefore generates a desire to buy, where the consumer has a preference for the store, before other competing businesses. | es_ES |
| dc.description.abstract | El Almacén Babahoyo, tras lo suscitado en el año 2020 como efecto de la pandemia del Covid-19 ha tenido dificultades para escalar sus ventas puesto que las condiciones del macro entorno han influenciado negativamente el comercio, está situación aumentó la necesidad de estrategias que permitan captar clientes y mejorar el panorama comercial, por lo que en el negocio se optó por usar a entornos online para difundir sus productos, no obstante ante la ausencia de una táctica efectiva de marketing digital todo el trabajo realizado no representa una herramienta de apoyo para aumentar el nivel de ventas. Consecuentemente, la deficiencia en cuanto a la comunicación externa del Almacén Babahoyo trae consigo repercusiones poco favorables, a causa de que no se presenta los productos al público de forma acertada y por lo tanto, independientemente de la calidad de su oferta, no consiguen atraer clientes potenciales y percibir una mejora comercial. El hecho de no mantener relaciones continuadas entre clientes – empresa, también es una realidad que constituye un factor contraproducente en el Almacén Babahoyo, considerando que el marketing digital aplicado solo tiene un enfoque comercial y no busca crear una comunidad online, la cual este constantemente interactuando, tenga más confianza con la marca y por ende se genere un deseo de compra, donde el consumidor tenga preferencia por el almacén, antes que otros negocios competidores. | es_ES |
| dc.format.extent | 30 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias de Marketing digital | es_ES |
| dc.subject | Administración de plataformas online | es_ES |
| dc.subject | Comunicación externa | es_ES |
| dc.subject | Segmentación de mercado | es_ES |
| dc.subject | Nivel de ventas | es_ES |
| dc.title | Estrategia De Marketing Digital En La Empresa Almacén Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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