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Posicionamiento en el mercado de La Piladora Juanita en el cantón Montalvo
| dc.contributor.advisor | Rodríguez Gómez., María Alexandra | |
| dc.contributor.author | López Bustamante, Yuleidy Natividad | |
| dc.date.accessioned | 2022-09-24T07:01:17Z | |
| dc.date.available | 2022-09-24T07:01:17Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12543 | |
| dc.description | The present case study entitled market positioning of the Juanita piladora, is carried out with the objective that said establishment implements strategies such as: based on a benefit, based on a characteristic, based on price / quality, based on competition , based on lifestyle among others, that allows them to place themselves in the minds of their real and potential consumers, creating a pleasant perception about the family business, and that it is able to position itself in the market and has key tools that allow it to do face the new changes that arise in the competitive market and, above all, market your product effectively and efficiently. | es_ES |
| dc.description | The present case study entitled market positioning of the Juanita piladora, is carried out with the objective that said establishment implements strategies such as: based on a benefit, based on a characteristic, based on price / quality, based on competition , based on lifestyle among others, that allows them to place themselves in the minds of their real and potential consumers, creating a pleasant perception about the family business, and that it is able to position itself in the market and has key tools that allow it to do face the new changes that arise in the competitive market and, above all, market your product effectively and efficiently. | es_ES |
| dc.description.abstract | El presente estudio de caso titulado posicionamiento de mercado de la piladora Juanita, se lo realiza con el objetivo de que dicho establecimiento implemente estrategias tales como: basada en un beneficio, basada en una característica, basada en el precio/calidad, basada en la competencia, basada en el estilo de vida entre otras, que les permita situarse en la mente de sus consumidores reales y potenciales, creando una percepción agradable acerca del negocio familiar, y aquel se logre posicionar en el mercado y cuente con herramientas claves que le permita hacer frente a los nuevos cambios que se presenten en el mercado competitivo y sobre todo comercialice su producto de manera eficaz y eficiente. | es_ES |
| dc.format.extent | 45 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Mercado | es_ES |
| dc.subject | Posicionamiento | es_ES |
| dc.subject | Consumidores | es_ES |
| dc.subject | Comercialización | es_ES |
| dc.title | Posicionamiento en el mercado de La Piladora Juanita en el cantón Montalvo | es_ES |
| dc.type | bachelorThesis | es_ES |
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