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Proceso de comercialización de la Empresa Vi Fashion del cantón Ventanas
| dc.contributor.advisor | Fonseca Vásconez, José Fabián | |
| dc.contributor.author | Muñoz Miranda, Damaris Dayana | |
| dc.date.accessioned | 2022-09-21T02:53:32Z | |
| dc.date.available | 2022-09-21T02:53:32Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12503 | |
| dc.description | The commercialization process is about providing customers with what they require to cover their needs and desires, where short and long-term problems are linked, which encourage the establishment of strategies that allow orienting the distribution of goods, therefore the The objective of this work is based on Analyzing the commercialization process of the company "Vi Moda" of the Ventanas canton, a study that is based on evidencing the holistic treatment of the problems present in the boutique, through the systematization of the theoretical foundations, in which, the quantitative aspects and qualitative methodology was applied, through the interview with the owner and the survey of the company's clients. In the conclusions, it is mentioned about the quality of the processes that are executed in the business, evidencing the degree of acceptance related to the attention that is given to the clients and the alternatives that allow to execute improvements in the procedures of distribution of the goods. in which both the owner of the premises and the workers are involved to implement marketing or commercialization strategies. | es_ES |
| dc.description | The commercialization process is about providing customers with what they require to cover their needs and desires, where short and long-term problems are linked, which encourage the establishment of strategies that allow orienting the distribution of goods, therefore the The objective of this work is based on Analyzing the commercialization process of the company "Vi Moda" of the Ventanas canton, a study that is based on evidencing the holistic treatment of the problems present in the boutique, through the systematization of the theoretical foundations, in which, the quantitative aspects and qualitative methodology was applied, through the interview with the owner and the survey of the company's clients. In the conclusions, it is mentioned about the quality of the processes that are executed in the business, evidencing the degree of acceptance related to the attention that is given to the clients and the alternatives that allow to execute improvements in the procedures of distribution of the goods. in which both the owner of the premises and the workers are involved to implement marketing or commercialization strategies. | es_ES |
| dc.description.abstract | El proceso de comercialización se trata de proveer a los clientes los que ellos requieran para cubrir sus necesidades y deseos, donde se vinculan problemáticas a corto y largo plazo, que impulsan a establecer estrategias que permita orientar la distribución de los bienes, por lo tanto el objetivo de este trabajo se basa en Analizar el proceso de comercialización de la empresa “Vi Fashion” del cantón Ventanas, estudio que se sustenta en evidenciar el tratamiento holístico de los problemas presentes en la boutique, por medio de la sistematización de los fundamentos teóricos, en el cual, se aplicó la metodología cuantitativa y cualitativa, por medio de la entrevista al propietario y la encuesta a los clientes de la empresa. En las conclusiones se menciona acerca de la calidad de los procesos que se ejecutan en el negocio, evidenciando el grado de aceptación relacionado con la atención brindada a los clientes y las alternativas que permiten ejecutar mejoras en los procedimientos de la distribución de los bienes, en la que se involucra tanto al dueño del local como a los trabajadores a implementar estrategias de marketing o comercialización. | es_ES |
| dc.format.extent | 40 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comercialización | es_ES |
| dc.subject | Empresa | es_ES |
| dc.subject | Clientes | es_ES |
| dc.subject | Productos | es_ES |
| dc.title | Proceso de comercialización de la Empresa Vi Fashion del cantón Ventanas | es_ES |
| dc.type | bachelorThesis | es_ES |
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