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Atención al cliente en el Comercial “Tiñe” ubicado en el Recinto Pueblo nuevo período 2021.
| dc.contributor.advisor | Rodríguez Gómez, María Alexandra | |
| dc.contributor.author | López Sánchez, Lessly Gardenia | |
| dc.date.accessioned | 2022-09-20T04:06:08Z | |
| dc.date.available | 2022-09-20T04:06:08Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12483 | |
| dc.description | The Comercial Tiñe is located in the Pueblo Nuevo Precinct, it is registered in the UNIQUE TAXPAYER REGISTRY (RUC) 0201983137001, it is dedicated to the commercialization of essential products from the Coast and Sierra wholesale and retail, it has around of 6 workers and the owner, has presented poor customer service, resulting in little marketing of the products due to the loss of customers, these being the main actor for the profitability of the business, due to the fact that there is a problem of frequent rotation of the staff there is no efficient labor productivity to provide quality care, for this reason the present case study was carried out because customer service is important and relevant because it is the main actor for companies to market products or services so that maintaining proper management of human resources (workers) will allow the activities of a stable learning are executed efficiently, ensuring that customers have a pleasant shopping experience, the company generates monetary benefits and an image of quality compared to the competition. For this, the analytical method has been used to obtain information on the origin or factor that causes poor customer service so that from the collection of information through an interview and survey, it was possible to determine what happens in the company to recommend efficient customer service strategies that allow loyalty to the Tiñe commercial. | es_ES |
| dc.description | The Comercial Tiñe is located in the Pueblo Nuevo Precinct, it is registered in the UNIQUE TAXPAYER REGISTRY (RUC) 0201983137001, it is dedicated to the commercialization of essential products from the Coast and Sierra wholesale and retail, it has around of 6 workers and the owner, has presented poor customer service, resulting in little marketing of the products due to the loss of customers, these being the main actor for the profitability of the business, due to the fact that there is a problem of frequent rotation of the staff there is no efficient labor productivity to provide quality care, for this reason the present case study was carried out because customer service is important and relevant because it is the main actor for companies to market products or services so that maintaining proper management of human resources (workers) will allow the activities of a stable learning are executed efficiently, ensuring that customers have a pleasant shopping experience, the company generates monetary benefits and an image of quality compared to the competition. For this, the analytical method has been used to obtain information on the origin or factor that causes poor customer service so that from the collection of information through an interview and survey, it was possible to determine what happens in the company to recommend efficient customer service strategies that allow loyalty to the Tiñe commercial. | es_ES |
| dc.description.abstract | El Comercial Tiñe se encuentra ubicado en el Recinto Pueblo Nuevo, está inscrito en el REGISTRO ÚNICO DEL CONTRIBUYENTE (RUC) 0201983137001, se dedica a la comercialización de productos de primera necesidad de la Costa y Sierra al por mayor y por menor, cuenta con alrededor de 6 trabajadores y el propietario, ha presentado deficiente atención al cliente haciendo que haya por consecuencia poca comercialización de los productos por la pérdidas de los clientes siendo estos el principal actor para la rentabilidad del negocio, debido que al existir el problema de la frecuente rotación del personal no hay una eficiente productividad laboral para brindar una atención de calidad, por ello el presente estudio de caso se realizó porque es importante y relevante la atención al cliente debido que es el actor principal para que las empresas comercialicen los productos o servicios por lo que mantener una correcta gestión del recurso humano (trabajadores) va a permitir que las actividades de un establecimiento sean ejecutadas eficientemente, logrando que los clientes se lleven una experiencia de compra amena, la empresa genere beneficios monetarios y una imagen de calidad frente a la competencia. Para ello, se ha empleado el método analítico para obtener información sobre el origen o factor que provocan la deficiente atención al cliente de manera que a partir de la recolección de información mediante una entrevista y encuesta se logró determinar lo que sucede en la empresa para recomendar las estrategias de atención al cliente eficiente que permitan fidelizarlos al comercial Tiñe. | es_ES |
| dc.format.extent | 51 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Cliente | es_ES |
| dc.subject | Atención | es_ES |
| dc.subject | Calidad | es_ES |
| dc.subject | Colaboradores | es_ES |
| dc.subject | Rotación de personal | es_ES |
| dc.title | Atención al cliente en el Comercial “Tiñe” ubicado en el Recinto Pueblo nuevo período 2021. | es_ES |
| dc.type | bachelorThesis | es_ES |
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