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Estrategias publicitarias en el almacén “Área Íntima” en el cantón Babahoyo periodo 2021.
| dc.contributor.advisor | Rodríguez Gómez, María Alexandra | |
| dc.contributor.author | Herrera Coronel, Fernanda Michelle | |
| dc.date.accessioned | 2022-09-20T03:51:50Z | |
| dc.date.available | 2022-09-20T03:51:50Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12481 | |
| dc.description | This case study is being carried out with the purpose of publicizing the advertising strategies to implement them in the "Intimate Area" store in the city of Babahoyo. Given that the market is wide in terms of the sale of intimate apparel, the actions developed in this plan seek to face the difficulties that the competitive market presents and thus be able to remain in the mind of the consumer for a long time and achieve a greater number of clients. In this investigation, the technique of interviewing the manager was used, with a duly elaborated 10-question questionnaire, the results of which provide very valuable basic information for making decisions in the elaboration of an advertising strategy plan. | es_ES |
| dc.description | This case study is being carried out with the purpose of publicizing the advertising strategies to implement them in the "Intimate Area" store in the city of Babahoyo. Given that the market is wide in terms of the sale of intimate apparel, the actions developed in this plan seek to face the difficulties that the competitive market presents and thus be able to remain in the mind of the consumer for a long time and achieve a greater number of clients. In this investigation, the technique of interviewing the manager was used, with a duly elaborated 10-question questionnaire, the results of which provide very valuable basic information for making decisions in the elaboration of an advertising strategy plan. | es_ES |
| dc.description.abstract | El presente estudio de caso se lo está realizando con la finalidad de dar a conocer las estrategias publicitarias para implementarlas en el almacén “Área Intima” de la ciudad de Babahoyo. En vista que el mercado es amplio en cuanto a la venta de ropa íntima, las acciones desarrolladas en el presente plan busquen hacer de frente a las dificultades que en el mercado competitivo presenta y así poder mantenerse en la mente del consumidor por mucho tiempo y lograr un mayor número de clientes. En esta investigación se utilizó la técnica de la entrevista a la gerente, con un cuestionario de 10 preguntas debidamente elaborada, cuyos resultados arrojan información muy valiosa de base para tomar decisiones en la elaboración de un plan de estrategias publicitarias. | es_ES |
| dc.format.extent | 41 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Técnica | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Plan | es_ES |
| dc.subject | Implementar | es_ES |
| dc.subject | Publicitarias | es_ES |
| dc.title | Estrategias publicitarias en el almacén “Área Íntima” en el cantón Babahoyo periodo 2021. | es_ES |
| dc.type | bachelorThesis | es_ES |
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