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Estrategias de marketing en la Boutique “Carmen Dayana” en la ciudad de Babahoyo.
| dc.contributor.advisor | Terranova Borja, Galo Fernando | |
| dc.contributor.author | González Chavez, Joselin Jomaira | |
| dc.date.accessioned | 2022-09-19T02:00:56Z | |
| dc.date.available | 2022-09-19T02:00:56Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12474 | |
| dc.description | The present case study whose theme is marketing strategies in the "Carmen Dayana" boutique in the city of Babahoyo exposes the different problems that arise daily and how the inadequate application of said strategies have affected the sales of this business, for For this reason, it is necessary to take into consideration that currently marketing strategies are very important for large and small companies since they have become a digital medium to immediately reach users, thus ensuring sales of companies and at the same time increase the client portfolio, even managing to position the brand both in the market and in the mind of the consumer. For this reason, this research seeks to analyze the different marketing strategies in the "Carmen Dayana" Boutique, which are important tools to increase business sales if applied properly. With respect to the methodology used to establish the tastes and preferences of consumers, techniques such as the survey were used and an interview was conducted with the owner of the business, the deductive method was applied and regarding the types of research, the qualitative method was used. and quantitative, then with all the information obtained, an alternative was sought to solve the inconveniences presented, so said proposal focused on the implementation of marketing strategies to ensure that the Boutique can increase its sales and improve its profitability index. | es_ES |
| dc.description | The present case study whose theme is marketing strategies in the "Carmen Dayana" boutique in the city of Babahoyo exposes the different problems that arise daily and how the inadequate application of said strategies have affected the sales of this business, for For this reason, it is necessary to take into consideration that currently marketing strategies are very important for large and small companies since they have become a digital medium to immediately reach users, thus ensuring sales of companies and at the same time increase the client portfolio, even managing to position the brand both in the market and in the mind of the consumer. For this reason, this research seeks to analyze the different marketing strategies in the "Carmen Dayana" Boutique, which are important tools to increase business sales if applied properly. With respect to the methodology used to establish the tastes and preferences of consumers, techniques such as the survey were used and an interview was conducted with the owner of the business, the deductive method was applied and regarding the types of research, the qualitative method was used. and quantitative, then with all the information obtained, an alternative was sought to solve the inconveniences presented, so said proposal focused on the implementation of marketing strategies to ensure that the Boutique can increase its sales and improve its profitability index. | es_ES |
| dc.description.abstract | El presente caso de estudio cuyo tema es estrategias de marketing en la boutique “Carmen Dayana” de la ciudad de Babahoyo expone las diferentes problemáticas que se presentan a diario y como la inadecuada aplicación de dichas estrategias han incidido en las ventas de este negocio, por tal motivo es necesario tener en consideración que actualmente las estrategias de marketing son muy importantes para las grandes y pequeñas empresas puesto a que se han convertido en un medio digital para llegar de forma inmediata a los usuarios, consiguiendo de esta manera garantizar las ventas de las empresas y a su vez aumentar la cartera de clientes, incluso lograr posicionar la marca tanto en el mercado como en la mente del consumidor. Por tal razón mediante esta investigación se busca analizar las diferentes estrategias de marketing en la Boutique “Carmen Dayana” las cuales son herramientas importantes para lograr incrementar las ventas del negocio si se las aplica de manera adecuada. Con respecto a la metodología utilizada para poder establecer los gustos y preferencias de los consumidores se utilizó técnicas como la encuesta y se realizó una entrevista al propietario del negocio también se aplicó el método deductivo y referente a los tipos de investigación se hizo uso de la cualitativa y cuantitativa, luego con toda la información obtenida se buscó dar una alternativa para solucionar los inconvenientes presentados por lo que dicha propuesta se enfocó en la implementación de estrategias de marketing para lograr que la Boutique pueda incrementar sus ventas y mejore su índice de rentabilidad. | es_ES |
| dc.format.extent | 48 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Posicionamiento | es_ES |
| dc.title | Estrategias de marketing en la Boutique “Carmen Dayana” en la ciudad de Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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