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Estrategias de marketing en la empresa gráfica Publivisión de la ciudad de Babahoyo periodo 2021.
| dc.contributor.advisor | Encalada Tenorio, Georgina Janeth | |
| dc.contributor.author | Delgado Rivera, Carmen Susana | |
| dc.date.accessioned | 2022-09-18T19:21:15Z | |
| dc.date.available | 2022-09-18T19:21:15Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12463 | |
| dc.description | In the present research work, the ideas of digital marketing are developed as a strategy applied to the graphic company publivision, which presents a deficit in attracting clients and low advertising potential, due to this, various theories of authors were investigated to interfere in the world. of marketing and knowing the appropriate strategy for this company, which through a survey shows that the best strategy is marketing through networks which will enhance and position the graphic company publivision located in the city of Babahoyo. | es_ES |
| dc.description | In the present research work, the ideas of digital marketing are developed as a strategy applied to the graphic company publivision, which presents a deficit in attracting clients and low advertising potential, due to this, various theories of authors were investigated to interfere in the world. of marketing and knowing the appropriate strategy for this company, which through a survey shows that the best strategy is marketing through networks which will enhance and position the graphic company publivision located in the city of Babahoyo. | es_ES |
| dc.description.abstract | En el presente trabajo de investigación se desarrollan las idead de marketing digital como estrategia aplicada a la empresa grafica publivision, la cual presenta déficit en la captación de clientes y bajo potencial publicitario debido a ello se indago sobre diversas teorías de autores para inmiscuirnos en el mundo del marketing y conocer la estrategia adecuada para esta empresa, la cual mediante una encuesta se evidencia que la mejor estrategia es el marketing mediante redes la cual potenciara y posicionara a la empresa grafica publivision ubicada en la ciudad de Babahoyo. | es_ES |
| dc.format.extent | 38 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Empresa | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Ventas | es_ES |
| dc.title | Estrategias de marketing en la empresa gráfica Publivisión de la ciudad de Babahoyo periodo 2021. | es_ES |
| dc.type | bachelorThesis | es_ES |
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