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Periodismo digital como herramienta publicitaria y su impacto en el desarrollo de los emprendedores de la ruta del rio del cantón Quevedo, año 2022
| dc.contributor.advisor | Urquiza Mendoza, Liliana | |
| dc.contributor.author | Mindiola Benites, Heydi Kaimara | |
| dc.date.accessioned | 2022-07-07T21:50:26Z | |
| dc.date.available | 2022-07-07T21:50:26Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12341 | |
| dc.description | The present study presents as a theme, digital journalism as an advertising tool and its impact on the development of entrepreneurs of the river route of the Quevedo canton, which shows through a bibliographic study the influence generated by digital journalism and new styles. of communication in the development of entrepreneurs, for which it was presented as a general objective, Determine the impact on digital journalism used as an advertising tool in the development of tourism ventures impacts the River Route of the Quevedo canton. Year 2021. For a correct investigation, bibliographical means were used, which allowed knowing from various sources the criteria of experts on the subject, as well as relevant definitions that managed to deepen the subject and obtain better results. Among the data collection techniques, the survey and interview were also used, which were applied to the entrepreneurs found in the River Route of the Quevedo canton, who presented their criteria regarding the questions posed, which can be seen in the results. obtained in it. At the end of it, the author proceeds to present the respective conclusions considering the favorable points reached in the investigative process. | es_ES |
| dc.description | The present study presents as a theme, digital journalism as an advertising tool and its impact on the development of entrepreneurs of the river route of the Quevedo canton, which shows through a bibliographic study the influence generated by digital journalism and new styles. of communication in the development of entrepreneurs, for which it was presented as a general objective, Determine the impact on digital journalism used as an advertising tool in the development of tourism ventures impacts the River Route of the Quevedo canton. Year 2021. For a correct investigation, bibliographical means were used, which allowed knowing from various sources the criteria of experts on the subject, as well as relevant definitions that managed to deepen the subject and obtain better results. Among the data collection techniques, the survey and interview were also used, which were applied to the entrepreneurs found in the River Route of the Quevedo canton, who presented their criteria regarding the questions posed, which can be seen in the results. obtained in it. At the end of it, the author proceeds to present the respective conclusions considering the favorable points reached in the investigative process. | es_ES |
| dc.description.abstract | El presente estudio presenta como tema, periodismo digital como herramienta publicitaria y su impacto en el desarrollo de los emprendedores de la ruta del rio del cantón Quevedo, el cual muestra a través de un estudio bibliográfico la influencia que genera el periodismo digital y los nuevos estilos de comunicación en el desarrollo de los emprendedores, para lo cual se presentó como objetivo general, Determinar el impacto en el periodismo digital utilizado como herramienta publicitaria en el desarrollo de emprendimientos turísticos impacta en la Ruta del Rio del cantón Quevedo. Año 2021. Para una correcta investigación se hizo uso de medios bibliográficos los cuales permitieron conocer de diversas fuentes los criterios de expertos en el tema, así como definiciones relevantes que lograron profundizar el tema y obtener mejores resultados. Entre las técnicas de recolección de información también se utilizaron la encuesta y entrevista, las cuales se aplicaron a los emprendedores encontrados en la Ruta del Rio del cantón Quevedo, los cuales presentaron sus criterios referentes a las preguntas planteadas, los cuales se aprecian en los resultados obtenido en el mismo. Al final del mismo el autor procede a presentar las conclusiones respectivas considerando los puntos favorables alcanzados en el proceso investigativo. | es_ES |
| dc.format.extent | 27 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Periodismo digital | es_ES |
| dc.subject | Herramienta publicitaria | es_ES |
| dc.subject | Emprendedores | es_ES |
| dc.subject | Desarrollo | es_ES |
| dc.title | Periodismo digital como herramienta publicitaria y su impacto en el desarrollo de los emprendedores de la ruta del rio del cantón Quevedo, año 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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