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dc.contributor.advisorMorán Rodríguez, Susana
dc.contributor.authorCabello Herrera, Josselin Nicole
dc.date.accessioned2022-05-24T15:32:51Z
dc.date.available2022-05-24T15:32:51Z
dc.date.issued2022
dc.identifier.urihttp://dspace.utb.edu.ec/handle/49000/11841
dc.descriptionFinancial management aims to perform a critical analysis of accounting information and financial ratios, for the measurement and evaluation of the financial information of an organization, to contribute to timely risk prevention and correct decision making. The present research work was carried out in the Agricultural Marketer Joflosa S.A. in order to determine if inadequate financial management affects the profitability of the marketer. For this, the information presented in the financial statements was collected to carry out the respective analysis of the same and calculate the activity, liquidity, profitability and indebtedness ratios, with which it will be observed if the company is correctly managing its resources. The research methods used are deductive and analytical-synthetic. Due to the fact that a financial analysis of the 2020 and 2021 period was carried out, knowing its situational status; then the financial indices were calculated, with which it was interpreted that the company has high indebtedness indices, causing financial leverage; In addition, the assets are not being managed correctly. Another drawback is that it keeps production costs high, thus reducing the profitability of the company and thus the ability to invest. With this it was possible to determine that the financial problems that the company faces are due to the lack of an adequate financial management model that prevents the performance of the Agricultural Marketer Joflosa S.A. be stable. This is why a feasible strategic planning that focuses on increasing profitability is recommended.es_ES
dc.descriptionFinancial management aims to perform a critical analysis of accounting information and financial ratios, for the measurement and evaluation of the financial information of an organization, to contribute to timely risk prevention and correct decision making. The present research work was carried out in the Agricultural Marketer Joflosa S.A. in order to determine if inadequate financial management affects the profitability of the marketer. For this, the information presented in the financial statements was collected to carry out the respective analysis of the same and calculate the activity, liquidity, profitability and indebtedness ratios, with which it will be observed if the company is correctly managing its resources. The research methods used are deductive and analytical-synthetic. Due to the fact that a financial analysis of the 2020 and 2021 period was carried out, knowing its situational status; then the financial indices were calculated, with which it was interpreted that the company has high indebtedness indices, causing financial leverage; In addition, the assets are not being managed correctly. Another drawback is that it keeps production costs high, thus reducing the profitability of the company and thus the ability to invest. With this it was possible to determine that the financial problems that the company faces are due to the lack of an adequate financial management model that prevents the performance of the Agricultural Marketer Joflosa S.A. be stable. This is why a feasible strategic planning that focuses on increasing profitability is recommended.es_ES
dc.description.abstractLa gestión financiera tiene como objeto realizar un análisis crítico de la información contable y las razones financieras, para la medición y evaluación de la información financiera de una organización, para contribuir a la oportuna prevención de riesgos y la correcta toma de decisiones. El presente trabajo de investigación se realizó en la Comercializadora Agrícola Joflosa S.A. con la finalidad de determinar si la inadecuada gestión financiera incide en la rentabilidad de la comercializadora. Para esto se recopiló la información presentada en los estados financieros para realizar el análisis respectivo de los mismos y calcular los ratios de actividad, de liquidez, de rentabilidad y de endeudamiento, con los que se observará si la empresa esta administrando correctamente sus recursos. Los métodos de investigación empleados son el deductivo y analítico-sintético. Debido a que se procedió a realizar un análisis financiero del periodo 2020 y 2021, conociendo su estado situacional; después se calculó los índices financieros, con los que se interpretó que la empresa tiene índices elevados de endeudamiento, provocando un apalancamiento financiero; además los activos no se están administrando de manea correcta. Otro inconveniente es que mantiene los costos de producción elevados disminuyendo así la rentabilidad de la empresa y con ello la capacidad de invertir. Con esto se pudo determinar que los problemas financieros que la empresa enfrenta, se deben a la falta de un modelo adecuado de gestión financiera que evita que el rendimiento de la Comercializadora Joflosa S.A. sea estable. Es por esto, que se recomienda una planificación estratégica factible que se enfoque en incrementar la rentabilidad.es_ES
dc.format.extent34 p.es_ES
dc.language.isoeses_ES
dc.publisherBabahoyo: UTB-FAFI. 2022es_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Ecuador*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/*
dc.subjectGestión Financieraes_ES
dc.subjectRentabilidades_ES
dc.subjectEstados Financieroses_ES
dc.subjectInforme Financieroes_ES
dc.subjectRazones Financierases_ES
dc.titleGestión financiera de la empresa comercializadora agrícola Joflosa saes_ES
dc.typebachelorThesises_ES


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