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Estrategias de medios en la empresa "Ferre Constructor" del Cantón Babahoyo.
| dc.contributor.advisor | Morales Reyna, Franklin Rafael | |
| dc.contributor.author | Villalva Suarez, Patricio Manuel | |
| dc.date.accessioned | 2022-04-23T03:02:38Z | |
| dc.date.available | 2022-04-23T03:02:38Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11266 | |
| dc.description | The present investigation is carried out with the objective of determining the factors that affect the media strategies of Ferre Constructor of the Babahoyo canton, for which a qualitative methodology was used that provided a complete and detailed description of the research topic. The type of descriptive research was applied, which allowed the development of a faithful representation of the phenomenon studied based on its characteristics. Scientific, documentary and deductive methods were also used. The survey technique was applied through a measurement instrument such as the structured questionnaire to a representative sample of the study population, in this case the consumers of Ferre Constructor of the Babahoyo canton, an error of 10% was used, which resulted in 62 surveys. with which the development and conclusions of the case study could be carried out. The research subline of the Commerce career "Marketing and commercialization" is the one that is related to the subject of the case study. | es_ES |
| dc.description | The present investigation is carried out with the objective of determining the factors that affect the media strategies of Ferre Constructor of the Babahoyo canton, for which a qualitative methodology was used that provided a complete and detailed description of the research topic. The type of descriptive research was applied, which allowed the development of a faithful representation of the phenomenon studied based on its characteristics. Scientific, documentary and deductive methods were also used. The survey technique was applied through a measurement instrument such as the structured questionnaire to a representative sample of the study population, in this case the consumers of Ferre Constructor of the Babahoyo canton, an error of 10% was used, which resulted in 62 surveys. with which the development and conclusions of the case study could be carried out. The research subline of the Commerce career "Marketing and commercialization" is the one that is related to the subject of the case study. | es_ES |
| dc.description.abstract | La presente investigación se realiza con el objetivo de determinar los factores que inciden en las estrategias de medios de Ferre Constructor del cantón Babahoyo, para lo cual se utilizó metodología cualitativa que brindo una descripción completa y detallada del tema de investigación. Se aplico el tipo de investigación descriptivo que permitió desarrollar una fiel representación del fenómeno estudiado a partir de sus características. También se hizo uso de los métodos científico, documental y deductivo. Se aplico la técnica de encuesta mediante un instrumento de medición como es el cuestionario estructurado a una muestra representativa de la población de estudio en este caso los consumidores de Ferre Constructor del cantón Babahoyo, se utilizó un error del 10% que dio como resultado 62 encuestas con las cuales se pudo realizar el desarrollo y conclusiones del estudio de caso. La sublínea de investigación de la carrera de Comercio “Marketing y comercialización” es la que tiene relación al tema del estudio de caso. | es_ES |
| dc.format.extent | 21 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias | es_ES |
| dc.subject | Medios | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Satisfacción | es_ES |
| dc.title | Estrategias de medios en la empresa "Ferre Constructor" del Cantón Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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