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Fidelización de clientes en la empresa de alta costura y confección “Marielisa Atelier” de la ciudad de Babahoyo.
| dc.contributor.advisor | Lozano Chaguay, Luis Alberto | |
| dc.contributor.author | Pino Zúñiga, Verónica Darlene | |
| dc.date.accessioned | 2022-04-22T21:32:32Z | |
| dc.date.available | 2022-04-22T21:32:32Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11258 | |
| dc.description | Marielisa Atelier is a haute couture and clothing company located in the city of Babahoyo, it has a team of professional designers and a long history that has allowed it to differentiate itself from the competition, always offering its clients exclusive and high-quality products. Customer loyalty is an action that is achieved with the experience that each of them lives while interacting with the company, its products and services, and the satisfaction that is achieved in the customer. It is vitally important that the company knows what the customer thinks about the product purchased, because if the customer feels satisfied they will build loyalty with the company. This research work focuses on conducting a study that allows identifying the aspects perceived by customers and achieving their loyalty to the company, allowing it to position itself as a leading company in the locality and achieve its proposed objectives. | es_ES |
| dc.description | Marielisa Atelier is a haute couture and clothing company located in the city of Babahoyo, it has a team of professional designers and a long history that has allowed it to differentiate itself from the competition, always offering its clients exclusive and high-quality products. Customer loyalty is an action that is achieved with the experience that each of them lives while interacting with the company, its products and services, and the satisfaction that is achieved in the customer. It is vitally important that the company knows what the customer thinks about the product purchased, because if the customer feels satisfied they will build loyalty with the company. This research work focuses on conducting a study that allows identifying the aspects perceived by customers and achieving their loyalty to the company, allowing it to position itself as a leading company in the locality and achieve its proposed objectives. | es_ES |
| dc.description.abstract | Marielisa Atelier es una empresa de alta costura y confección ubicada en la ciudad de Babahoyo, cuenta con un equipo de diseñadoras profesionales y una gran trayectoria que le ha permitido diferenciarse de la competencia, ofreciendo siempre a sus clientes productos exclusivos y de alta calidad. La fidelidad del cliente es una acción que se alcanza con la experiencia que cada uno de ellos vive mientras interactúa con la empresa, sus productos y servicios, y la satisfacción que se logre alcanzar en el cliente. Es de vital importancia que la empresa conozca lo que piensa el cliente en cuanto al producto adquirido, pues, si el cliente se siente satisfecho se fidelizará con la empresa. El presente trabajo investigativo se centra en realizar un estudio que permita identificar los aspectos que perciben los clientes y lograr su fidelización a la empresa, permitiendo a su vez que posicione como una empresa líder en la localidad y alcance sus objetivos propuestos. | es_ES |
| dc.format.extent | 26 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Cliente | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Fidelización | es_ES |
| dc.subject | Marielisa Atelier | es_ES |
| dc.subject | Marketing | es_ES |
| dc.title | Fidelización de clientes en la empresa de alta costura y confección “Marielisa Atelier” de la ciudad de Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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