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Gestión de ventas del bazar María José de la Ciudad de Babahoyo.
| dc.contributor.advisor | Morales Reyna, Franklin Rafael | |
| dc.contributor.author | Suarez Hinojosa, Hillary Viviana | |
| dc.date.accessioned | 2022-04-22T02:06:31Z | |
| dc.date.available | 2022-04-22T02:06:31Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11236 | |
| dc.description | The present case study was developed with the purpose of publicizing the sales management of the Bazar María José in the city of Babahoyo, where it was shown that the place has been established in the sales market for many years, it is very lacking in the updates that are presented with globalization, such as inventory management, updating marketing platforms such as social networks and updating the client portfolio, but despite all the inconveniences it has had over time It is one of the most solid and trusted businesses for the Babahoyense population.. To carry out this case study, direct observation and questionnaire techniques were carried out with frequent customers and an interview with the owner of the establishment with key questions that helped to understand the situation that the place is going through and thus be able to determine and provide alternatives for improvement in the sales management of Bazar María José. | es_ES |
| dc.description | The present case study was developed with the purpose of publicizing the sales management of the Bazar María José in the city of Babahoyo, where it was shown that the place has been established in the sales market for many years, it is very lacking in the updates that are presented with globalization, such as inventory management, updating marketing platforms such as social networks and updating the client portfolio, but despite all the inconveniences it has had over time It is one of the most solid and trusted businesses for the Babahoyense population.. To carry out this case study, direct observation and questionnaire techniques were carried out with frequent customers and an interview with the owner of the establishment with key questions that helped to understand the situation that the place is going through and thus be able to determine and provide alternatives for improvement in the sales management of Bazar María José. | es_ES |
| dc.description.abstract | El presente caso de estudio se desarrolló con el propósito de dar a conocer la gestión de ventas del Bazar María José de la ciudad de Babahoyo, donde se evidenció que el local tiene muchos años establecido el en mercado de las ventas, le hace mucha falta en las actualizaciones que se van presentando con la globalización, como el manejo de inventario, la actualización de plataformas de marketing como las redes sociales y actualización de cartera de clientes, pero que aun a pesar de todos los inconvenientes que ha tenido en el transcurso del tiempo es uno de los negocios mas solidos y de confianza para la población Babahoyense. Para llevar a cabo el presente caso de estudio se realizó la observación directa y las técnicas de cuestionario a los clientes frecuentes y una entrevista a la dueña del establecimiento con preguntas claves que ayudaron a entender la situación por la que esta pasando el local y así poder determinar y brindar alternativas de mejora en la gestión de ventas del Bazar María José. | es_ES |
| dc.format.extent | 32 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Gestión de ventas | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Inventario | es_ES |
| dc.subject | Atención al cliente | es_ES |
| dc.title | Gestión de ventas del bazar María José de la Ciudad de Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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