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Análisis de la satisfacción del cliente en la fábrica de ropa Moontime Ec del Cantón Daule.
| dc.contributor.advisor | Morales Reyna, Franklin | |
| dc.contributor.author | García Maldonado, María Esther | |
| dc.date.accessioned | 2022-04-18T15:16:57Z | |
| dc.date.available | 2022-04-18T15:16:57Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11186 | |
| dc.description | This case study is based on the analysis of those factors that affect customer satisfaction in the Moontime EC clothing factory in Daule Canton, since these factors have caused problems in the company with respect to different activities that are not carried out. properly and which are affecting customers. This company is dedicated to the manufacture and marketing of textile products related to the manufacture of women's clothing wholesale and retail nationwide. The research was carried out using the descriptive methodology, supported by information gathering techniques such as interviews and surveys, and thanks to its results, it was possible to understand the problems and establish precise conclusions in the research. | es_ES |
| dc.description | This case study is based on the analysis of those factors that affect customer satisfaction in the Moontime EC clothing factory in Daule Canton, since these factors have caused problems in the company with respect to different activities that are not carried out. properly and which are affecting customers. This company is dedicated to the manufacture and marketing of textile products related to the manufacture of women's clothing wholesale and retail nationwide. The research was carried out using the descriptive methodology, supported by information gathering techniques such as interviews and surveys, and thanks to its results, it was possible to understand the problems and establish precise conclusions in the research. | es_ES |
| dc.description.abstract | El presente caso de estudio se basa en el análisis de aquellos factores que afecta la satisfacción de los clientes en la fábrica de ropa Moontime EC del Cantón Daule, ya que estos factores han provocado problemas en la empresa con respecto a diferentes actividades que no son realizadas adecuadamente y las cuales están afectando a los clientes. Dicha empresa se dedica a la fabricación y comercialización de productos textiles relacionados con la confección de ropa para damas al por mayor y menor a nivel nacional. La investigación se realizó mediante la metodología descriptiva, apoyado con las técnicas de recolección de información como la entrevista y la encuesta y gracias a sus resultados permitieron comprender las problemáticas y establecer conclusiones precisas en la investigación. | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Clientes | es_ES |
| dc.subject | Satisfacción del cliente | es_ES |
| dc.subject | Atención al cliente | es_ES |
| dc.title | Análisis de la satisfacción del cliente en la fábrica de ropa Moontime Ec del Cantón Daule. | es_ES |
| dc.type | bachelorThesis | es_ES |
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