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Gestión de ventas en la Empresa Mega Fiesta de la cuidad de Babahoyo.
| dc.contributor.advisor | Fonseca Vásconez, José Fabián | |
| dc.contributor.author | Fernández Guale, Fabiola Silvana | |
| dc.date.accessioned | 2022-04-18T06:43:42Z | |
| dc.date.available | 2022-04-18T06:43:42Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11180 | |
| dc.description | Sales Management is essential for any commercial company to achieve good profitability, this process involves all the work staff that is involved in the sale of merchandise, it must be controlled, motivated, trained, among other activities to be able to generate efficiency in processes, which is why the objective of this case study was to analyze sales management and identify all those problems that afflict the company Mega Fiesta in the city of Babahoyo. Using as information collection instruments, an interview directed to the owner, in order to obtain information from reliable sources, likewise, a survey directed to the collaborators of the same, with the development of the bibliographic perspective that is based on documentation. academic. According to the analysis carried out, it is concluded that the sales management processes are not applied correctly, which has caused it to not function properly, harming profitability, the advertising image of business services to customers is limited. which has affected customers a lack of knowledge of the existence of the company. | es_ES |
| dc.description | Sales Management is essential for any commercial company to achieve good profitability, this process involves all the work staff that is involved in the sale of merchandise, it must be controlled, motivated, trained, among other activities to be able to generate efficiency in processes, which is why the objective of this case study was to analyze sales management and identify all those problems that afflict the company Mega Fiesta in the city of Babahoyo. Using as information collection instruments, an interview directed to the owner, in order to obtain information from reliable sources, likewise, a survey directed to the collaborators of the same, with the development of the bibliographic perspective that is based on documentation. academic. According to the analysis carried out, it is concluded that the sales management processes are not applied correctly, which has caused it to not function properly, harming profitability, the advertising image of business services to customers is limited. which has affected customers a lack of knowledge of the existence of the company. | es_ES |
| dc.description.abstract | La Gestión de Ventas es indispensable para que toda empresa comercial logre una buena rentabilidad, este proceso involucra todo el personal de trabajo que está implicado en la venta de las mercancías, se debe controlar, motivar, capacitar, entre otras actividades para poder generar eficiencia en los procesos, es por ello que el objetivo de este caso de estudio fue analizar la gestión de ventas e identificar todas aquellas problemáticas que aquejan a la empresa Mega Fiesta de la ciudad de Babahoyo. Utilizando como instrumentos de recolección de información, una entrevista dirigida a la propietaria, con el fin de obtener información de fuentes confiables, así mismo, una encuesta dirigida a los colaboradores de la misma, con el desarrollo de la perspectiva bibliográfica que está basada en documentación académica. De acuerdo con el análisis realizado se concluye que no se aplican los procesos de gestión de ventas correctamente, lo que ha ocasionado que no haya un buen funcionamiento en la misma perjudicando a la rentabilidad, la imagen publicitaria de los servicios empresariales a los clientes es limitada lo que ha repercutido en los clientes un desconocimiento de la existencia de la empresa. | es_ES |
| dc.format.extent | 29 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Gestión de ventas | es_ES |
| dc.subject | Stock de productos | es_ES |
| dc.subject | Mercadería | es_ES |
| dc.subject | Publicidad | es_ES |
| dc.subject | Tecnología | es_ES |
| dc.title | Gestión de ventas en la Empresa Mega Fiesta de la cuidad de Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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