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Gestión de ventas en la ferretería central del cantón Puerto Quito.
| dc.contributor.advisor | Camacho Coloma, Tulio Telesforo | |
| dc.contributor.author | Bravo Ordoñez, Evelyn Mariana | |
| dc.date.accessioned | 2022-04-17T23:05:06Z | |
| dc.date.available | 2022-04-17T23:05:06Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11159 | |
| dc.description | The Central Hardware store of the Puerto Quito canton is a family business that began its commercial activities on February 23, 2000, and has remained in force until today; the company has as its owner and representative Mr. German Chiriboga, who is in charge of the family business, the reason why this topic of Sales Management of the Central Hardware Store of the Puerto Quito canton was chosen, is due to the malfunction that exists within the company itself, ranging from the administrative to the commercial and advertising, once these anomalies have been identified, what is sought is to demonstrate the ideal way of functioning, studying the problems originating from these business or organizational processes derived from incorrect decisions. taken by the owner, representative and administrator of the hardware store. The company must improve its strategies in terms of sales management, it must take control of the processes within the hardware store, commitment on the part of all those who make up the establishment and propose small achievable goals in the short term, for those some incentives per objective fulfilled would improve the productivity of the sales agents and finally carry out an adequate marketing process in the hardware store, which will improve the image of the business and publicity will go further in the locality and can cover much more of the market. | es_ES |
| dc.description | The Central Hardware store of the Puerto Quito canton is a family business that began its commercial activities on February 23, 2000, and has remained in force until today; the company has as its owner and representative Mr. German Chiriboga, who is in charge of the family business, the reason why this topic of Sales Management of the Central Hardware Store of the Puerto Quito canton was chosen, is due to the malfunction that exists within the company itself, ranging from the administrative to the commercial and advertising, once these anomalies have been identified, what is sought is to demonstrate the ideal way of functioning, studying the problems originating from these business or organizational processes derived from incorrect decisions. taken by the owner, representative and administrator of the hardware store. The company must improve its strategies in terms of sales management, it must take control of the processes within the hardware store, commitment on the part of all those who make up the establishment and propose small achievable goals in the short term, for those some incentives per objective fulfilled would improve the productivity of the sales agents and finally carry out an adequate marketing process in the hardware store, which will improve the image of the business and publicity will go further in the locality and can cover much more of the market. | es_ES |
| dc.description.abstract | La Ferretería Central del cantón Puerto Quito, es una empresa familiar que inició sus actividades comerciales el 23 de febrero del 2000, y se ha mantenido vigente hasta la actualidad; la empresa tiene como su propietario y representante al Sr. German Chiriboga, quien está al frente del negocio familiar, la razón por la cual se eligió este tema de Gestión de ventas de la Ferretería Central del cantón Puerto Quito, es por el mal funcionamiento que existe dentro de la propia empresa, que va desde lo administrativo hasta lo comercial y publicitario, identificadas estas anomalías lo que se busca es demostrar la forma idónea de funcionamiento, estudiando las problemáticas originadas a partir de estos procesos empresariales u organizacionales derivados de las incorrectas decisiones tomadas por el propietario, representante y administrador de la Ferretería. La empresa debe mejorar sus estrategias en cuanto a gestión de ventas, se debe llevar control de los procesos dentro de la Ferretería, compromiso por parte de todos los que conforman el establecimiento y proponerse pequeñas metas alcanzables a corto plazo, para aquello unos incentivos por objetivo cumplido mejoraría la productividad de los agentes vendedores y por ultimo realizar un adecuado proceso de marketing en la Ferretería, que mejores la imagen del negocio y llegue más lejos la publicidad en la localidad y puede abarcar mucho más mercado. | es_ES |
| dc.format.extent | 19 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Gestión de ventas | es_ES |
| dc.subject | Establecimiento | es_ES |
| dc.subject | Metas | es_ES |
| dc.subject | Incentivos | es_ES |
| dc.subject | Productividad | es_ES |
| dc.subject | Marketing | es_ES |
| dc.title | Gestión de ventas en la ferretería central del cantón Puerto Quito. | es_ES |
| dc.type | bachelorThesis | es_ES |
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