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Análisis financiero del rubro cuentas por cobrar del Minimarket Mega Proprinec de los periodos 2018-2019-2020 en la ciudad de Babahoyo
| dc.contributor.advisor | Onofre Zapata, Ronny Fernando | |
| dc.contributor.author | Perez Mosquera, Genesis Adriana | |
| dc.date.accessioned | 2021-11-24T22:17:56Z | |
| dc.date.available | 2021-11-24T22:17:56Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10711 | |
| dc.description | This case study is aimed at conducting a financial analysis with respect to the accounts receivable item regarding the credits granted to clients in order to analyze their behavior through the financial reasons applied and evaluate their influence and importance for the marketer. Through descriptive and analytical research methodology, the aim is to study an inaccuracy created by wanting to increase sales, proposing that they expand customer credit purchases without taking into account the fundamental aspects that guarantee the timely payment of the debt, causing serious consequences. to the marketer, which generates negative results when analyzing its ability to be responsible for its expenses. Factor that serves to redirect to the need to have knowledge of how to apply these credits and to realize through financial analysis how it has been affected according to the established periods. | es_ES |
| dc.description | This case study is aimed at conducting a financial analysis with respect to the accounts receivable item regarding the credits granted to clients in order to analyze their behavior through the financial reasons applied and evaluate their influence and importance for the marketer. Through descriptive and analytical research methodology, the aim is to study an inaccuracy created by wanting to increase sales, proposing that they expand customer credit purchases without taking into account the fundamental aspects that guarantee the timely payment of the debt, causing serious consequences. to the marketer, which generates negative results when analyzing its ability to be responsible for its expenses. Factor that serves to redirect to the need to have knowledge of how to apply these credits and to realize through financial analysis how it has been affected according to the established periods. | es_ES |
| dc.description.abstract | El presente caso de estudio se orienta en realizar un análisis financiero con respecto al rubro cuentas por cobrar referente a los créditos que se le otorga a los clientes para poder analizar su comportamiento mediante las razones financieras aplicadas y evaluar su influencia e importancia para la comercializadora. Por medio de la metodología de investigación tipo descriptivo y analítico se busca estudiar una inexactitud creada al querer incrementar las ventas proponiendo que amplíen las compras a crédito de los clientes sin tomar en cuenta los aspectos fundamentales que garanticen el pago oportuno de la deuda originando graves secuelas a la comercializadora lo que genera resultados negativos al momento de analizar su capacidad poder responsabilizarse de sus gastos. Factor que sirve para redirigir a la necesidad de tener conocimiento de cómo aplicar estos créditos y darnos cuenta mediante el análisis financiero como se ha visto afectado en los periodos establecidos. | es_ES |
| dc.format.extent | 30 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Razones financieras | es_ES |
| dc.subject | Análisis financiero | es_ES |
| dc.subject | Créditos | es_ES |
| dc.subject | Políticas de crédito | es_ES |
| dc.title | Análisis financiero del rubro cuentas por cobrar del Minimarket Mega Proprinec de los periodos 2018-2019-2020 en la ciudad de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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