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Como incidó la pandemia del covid-19 en las ventas de la empresa Orocash de la ciudad de Guayaquil en el periodo 2020
| dc.contributor.advisor | Moran Rodriguez, Susana | |
| dc.contributor.author | Melendez Martillo, Jessica Katherine | |
| dc.date.accessioned | 2021-11-24T21:58:40Z | |
| dc.date.available | 2021-11-24T21:58:40Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10704 | |
| dc.description | The covid-19 pandemic affected all commercial sectors, which integrates consumer decision-making, causing changes when managing a purchase, which has led to the closure of several businesses. Sales were the main indicator affected within companies by the pandemic, due to the stoppage of commercial activities, the economic impact at the national level, that is to say, the little flow of money due to the decrease in salaries and dismissal of employees. However, this phenomenon influenced organizations to enter the digital world en masse, helping to maintain customer attraction, being one of the means that has generated the greatest influence on sales, allowing companies to better their profitability and greater acquisition of sales, also serving as a means of market analysis in order to know current needs as one of the main tools to be able to access products and services from an application for fear of infection. | es_ES |
| dc.description | The covid-19 pandemic affected all commercial sectors, which integrates consumer decision-making, causing changes when managing a purchase, which has led to the closure of several businesses. Sales were the main indicator affected within companies by the pandemic, due to the stoppage of commercial activities, the economic impact at the national level, that is to say, the little flow of money due to the decrease in salaries and dismissal of employees. However, this phenomenon influenced organizations to enter the digital world en masse, helping to maintain customer attraction, being one of the means that has generated the greatest influence on sales, allowing companies to better their profitability and greater acquisition of sales, also serving as a means of market analysis in order to know current needs as one of the main tools to be able to access products and services from an application for fear of infection. | es_ES |
| dc.description.abstract | La pandemia del covid-19 afecto a todos los sectores comerciales, que integra la toma de decisiones de los consumidores provocando cambios a la hora de gestionar una compra, lo que ha conllevado el cierre de varios negocios. Las ventas eran el principal indicador afectado dentro de las empresas por la pandemia, debido a la paralización de actividades mercantiles, la afectación económica a nivel nacional, es decir al poco flujo de dinero por la disminución de sueldos y despidos de empleados. Sin embargo este fenómeno influyo en las organizaciones a introducirse de manera masiva en el mundo digital ayudando a mantener una atracción de clientes, siendo uno de los medios que ha generado la mayor influencia de ventas permitiendo que las empresas puedan mejor sus rentabilidad y mayor adquisición de ventas, sirviendo además como medio de análisis de mercado con la finalidad de conocer las necesidades actuales como una de las principales herramienta para poder tener acceso a productos y servicios desde una aplicación por el miedo a contagiarse. | es_ES |
| dc.format.extent | 26 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Ventas | es_ES |
| dc.subject | Déficit | es_ES |
| dc.subject | Mercado | es_ES |
| dc.subject | Flujo de dinero | es_ES |
| dc.title | Como incidó la pandemia del covid-19 en las ventas de la empresa Orocash de la ciudad de Guayaquil en el periodo 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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