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Estrategia de ventas en la kasa del Bukanero Market de la ciudad de Babahoyo
| dc.contributor.advisor | Miranda Mejía, Jofre | |
| dc.contributor.author | Paredes Caicedo, Sandy Zulay | |
| dc.date.accessioned | 2021-11-19T15:56:22Z | |
| dc.date.available | 2021-11-19T15:56:22Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10600 | |
| dc.description | La Kasa del Bukanero Market, is a place that offers all kinds of drinks, is located in the city of Babahoyo capital of the province of Los Ríos on Juan X Marcos streets between Mejía and Barreiro, it was inaugurated on February 19, 2021, was born as an entrepreneurial idea, the hours of operation are from 10:00 am to 10:00 pm, so this case study whose objective was to analyze if a sales strategy is applied in La Kasa del Bukanero Market to give know their products, the problem that is observed is the lack of advertising, taking into account that it is an important tool for communication and its purpose is to stimulate and increase the consumption of a product, to publicize the product within the market, the study It allowed to know if the application of a sales strategy in a business is of great importance no matter how small a business is, in addition to identifying factors if it affects the increase in the level of income and growth, Supporting the research with what authors of books in the area of administration, marketing and sales describe and also complementing the information with Internet sources, publications of articles, magazines, essays, theses, workshops and opinions of specialists, the observation technique was applied Directly and as an instrument an interview directed to the manager of the premises, it is concluded that at present the use of digital media such as social networks is very important, however the Kasa del Bukanero Market only carried out advertising of this type in the first months when The business was inaugurated, in addition, a training plan in customer service or sales has not been established for the personnel who work in the premises and finally the Kasa del Bukanero Market has not defined a sales strategy that allows it to reach more consumers. | es_ES |
| dc.description | La Kasa del Bukanero Market, is a place that offers all kinds of drinks, is located in the city of Babahoyo capital of the province of Los Ríos on Juan X Marcos streets between Mejía and Barreiro, it was inaugurated on February 19, 2021, was born as an entrepreneurial idea, the hours of operation are from 10:00 am to 10:00 pm, so this case study whose objective was to analyze if a sales strategy is applied in La Kasa del Bukanero Market to give know their products, the problem that is observed is the lack of advertising, taking into account that it is an important tool for communication and its purpose is to stimulate and increase the consumption of a product, to publicize the product within the market, the study It allowed to know if the application of a sales strategy in a business is of great importance no matter how small a business is, in addition to identifying factors if it affects the increase in the level of income and growth, Supporting the research with what authors of books in the area of administration, marketing and sales describe and also complementing the information with Internet sources, publications of articles, magazines, essays, theses, workshops and opinions of specialists, the observation technique was applied Directly and as an instrument an interview directed to the manager of the premises, it is concluded that at present the use of digital media such as social networks is very important, however the Kasa del Bukanero Market only carried out advertising of this type in the first months when The business was inaugurated, in addition, a training plan in customer service or sales has not been established for the personnel who work in the premises and finally the Kasa del Bukanero Market has not defined a sales strategy that allows it to reach more consumers. | es_ES |
| dc.description.abstract | La Kasa del Bukanero Market, es un local que oferta todo tipo de bebidas, está ubicado en la ciudad de Babahoyo capital de la provincia de los Ríos en las calles Juan X Marcos entre Mejía y Barreiro, fue inaugurado el 19 de febrero del 2021, nace como una idea de emprendimiento, el horario de atención es de 10:00 am hasta las 10:00pm, es así que el presente estudio de caso cuyo objetivo fue analizar si se aplica estrategia de ventas en La Kasa del Bukanero Market para dar a conocer sus productos, la problemática que se observa es la falta de publicidad, tomando en cuenta que es una herramienta importante para la comunicación y tiene como propósito estimular e incrementar el consumo de un producto, dar a conocer el producto dentro del mercado, el estudio permitió conocer si la aplicación de una estrategia de ventas en un negocio es de gran importancia por más pequeño que sea un negocio, además identificar factores si incide en el incremento del nivel de ingresos y crecimiento, sustentando la investigación con lo que describen autores de libros del área de administración, marketing y ventas y también complementando la información con fuentes de Internet, publicaciones de artículos, revistas, ensayos, tesis, talleres y opiniones de especialistas, se aplicó la técnica de observación directa y como instrumento una entrevista dirigido a la administradora del local, se concluye que en la actualidad es muy importante la utilización de medios digitales como las redes sociales, sin embargo la Kasa del Bukanero Market solo realizó publicidad de este tipo los primeros meses cuando recién se inauguró el negocio, además no se ha establecido un plan de capacitación en atención al cliente o en ventas para el personal que labora en el local y finalmente la Kasa del Bukanero Market no tiene definida una estrategia de ventas que permita llegar a más consumidores. | es_ES |
| dc.format.extent | 28 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategia | es_ES |
| dc.subject | Publicidad | es_ES |
| dc.subject | Venta | es_ES |
| dc.subject | Marketing | es_ES |
| dc.title | Estrategia de ventas en la kasa del Bukanero Market de la ciudad de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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