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Calidad del servicio a los usuarios de la papelería y librería amazonas del cantón Ventanas
| dc.contributor.advisor | Parrales Higuera, Mariella Ginela | |
| dc.contributor.author | Morales Montero, Jennifer Rosanna | |
| dc.date.accessioned | 2021-11-19T14:04:40Z | |
| dc.date.available | 2021-11-19T14:04:40Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10593 | |
| dc.description | This case study emphasizes the importance of quality of service and its repercussions on a certain company, it is in the public domain that today companies and businesses act in a dynamic and innovative way as a result of the great competencies existing in the market , and of course considering other variables that are highly demanded and incidents in this globalized world, therefore, the quality of the service is essentially based on an implicit tool in every organization that contributes to the satisfaction and loyalty of existing customers and to the retention of new, originates a beneficial value for the organization oriented to its permanence and growth in the market in which it competes. It is necessary to emphasize that the existence and longevity of the ideal commercial actions and effective human relations, implies the dedication and willingness of the collaborators, demonstrating a certain proactivity, in such a way that they lead to the desired goal, working in constant continuous improvement. In addition, many entrepreneurs do not obtain such profitability given that there are not those essential requirements for the correct functioning of their organization, thus deriving a low acceptance of customers and because of those gaps it has been necessary to determine and analyze them to provide a service quality that leads to the profitability that you want to achieve with those products that are marketed, that is, eradicating their shortcomings. | es_ES |
| dc.description | This case study emphasizes the importance of quality of service and its repercussions on a certain company, it is in the public domain that today companies and businesses act in a dynamic and innovative way as a result of the great competencies existing in the market , and of course considering other variables that are highly demanded and incidents in this globalized world, therefore, the quality of the service is essentially based on an implicit tool in every organization that contributes to the satisfaction and loyalty of existing customers and to the retention of new, originates a beneficial value for the organization oriented to its permanence and growth in the market in which it competes. It is necessary to emphasize that the existence and longevity of the ideal commercial actions and effective human relations, implies the dedication and willingness of the collaborators, demonstrating a certain proactivity, in such a way that they lead to the desired goal, working in constant continuous improvement. In addition, many entrepreneurs do not obtain such profitability given that there are not those essential requirements for the correct functioning of their organization, thus deriving a low acceptance of customers and because of those gaps it has been necessary to determine and analyze them to provide a service quality that leads to the profitability that you want to achieve with those products that are marketed, that is, eradicating their shortcomings. | es_ES |
| dc.description.abstract | El presente caso de estudio hace énfasis a la importancia de la calidad de servicio y sus repercusiones en determinada empresa, es de dominio público que hoy en día las empresas y negocios actúan de forma dinámica e innovadora en consecuencia a las grandes competencias existentes en el mercado, y por supuesto considerando demás variables que son muy demandadas e incidentes en este mundo globalizado, por lo tanto, la calidad del servicio en esencia se basa en una herramienta implícita en toda organización que coadyuva a la satisfacción y lealtad de los clientes existentes y a la retención de nuevos, origina un valor benéfico para la organización orientado a su permanencia y auge en el mercado en que compite. Es preciso recalcar, que la existencia y longevidad de las idóneas acciones comerciales y de las relaciones humanas efectivas, implica el esmero y la disposición de los colaboradores demostrando cierta proactividad, de tal manera encamine a la meta deseada laborando en constante mejora continua. Además, muchos emprendedores no obtienen tal rentabilidad dado a que no existen aquellos indispensables requerimientos para el correcto funcionamiento de su organización derivando así una baja aceptación de los clientes y a causa de aquellas lagunas se ha visto en la necesidad de determinarlas y analizarlas para proveer un servicio de calidad que conduzca a la rentabilidad que se desea alcanzar con aquellos productos que se comercializan, es decir, erradicando cuyas falencias. | es_ES |
| dc.format.extent | 29 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Lealtad | es_ES |
| dc.subject | Retención de clientes | es_ES |
| dc.subject | Disposición | es_ES |
| dc.subject | Insatisfacción | es_ES |
| dc.title | Calidad del servicio a los usuarios de la papelería y librería amazonas del cantón Ventanas | es_ES |
| dc.type | bachelorThesis | es_ES |
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