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Estudio de factibilidad para el desarrollo de una página web para la venta de productos ofrecidos en Novainser en Babahoyo
dc.contributor.advisor | Ruiz Parralez, Ivan | |
dc.contributor.author | Zamora Espin, Darlen Eduardo | |
dc.date.accessioned | 2021-11-17T16:52:38Z | |
dc.date.available | 2021-11-17T16:52:38Z | |
dc.date.issued | 2021 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10550 | |
dc.description | “Novainser” is a family business dedicated to the commercialization of multi-trade located in the city of Babahoyo since 2002; Over time, the company has grown both in its structure and in the lines it sells. As “Novainser” has short-term growth plans through expansion; The objective of this project is to evaluate the feasibility of developing a web page to see if sales increase, for which a market and financial study will be carried out. The methodology used in this project is a quantitative descriptive research, a survey of 10 questions will be carried out to people where the tastes and preferences, the socioeconomic profile and the consumption behavior of the surveyed population will be known, reflecting positive data to consider for “Novainser”, once the respective study has been carried out. | es_ES |
dc.description | “Novainser” is a family business dedicated to the commercialization of multi-trade located in the city of Babahoyo since 2002; Over time, the company has grown both in its structure and in the lines it sells. As “Novainser” has short-term growth plans through expansion; The objective of this project is to evaluate the feasibility of developing a web page to see if sales increase, for which a market and financial study will be carried out. The methodology used in this project is a quantitative descriptive research, a survey of 10 questions will be carried out to people where the tastes and preferences, the socioeconomic profile and the consumption behavior of the surveyed population will be known, reflecting positive data to consider for “Novainser”, once the respective study has been carried out. | es_ES |
dc.description.abstract | Novainser” es una empresa familiar dedicada al mercadeo del multicomercio ubicado en la ciudad de Babahoyo desde el 2002; con el pasar del tiempo la empresa ha tenido un desarrollo tanto de su estructura, como de las líneas que comercializa. En vista de que “Novainser” tiene planes de crecimiento a corto plazo por medio de una expansión; el objetivo de este proyecto es valorar la factibilidad sobre el desarrollo de una página web para ver si aumentan las ventas para lo que se ejecutará un estudio de La Metodología empleada en este proyecto es una investigación cualitativa, se realizará una encuesta de 10 preguntas a personas en donde se conocerá los gustos y preferencias, el perfil socioeconómico y el comportamiento de consumo de la población encuestada reflejando datos positivos a considerar para “Novainser”, una vez realizado el respectivo estudio. | es_ES |
dc.format.extent | 25 p. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
dc.subject | Emprendimiento | es_ES |
dc.subject | Factibilidad | es_ES |
dc.subject | Electrodomésticos | es_ES |
dc.subject | Línea blanca | es_ES |
dc.title | Estudio de factibilidad para el desarrollo de una página web para la venta de productos ofrecidos en Novainser en Babahoyo | es_ES |
dc.type | bachelorThesis | es_ES |