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Estrategias comunicacionales y marketing digital de las pymes del cantón Buena Fe, año 2020
| dc.contributor.advisor | Jadan Solis, Patricia Yajaira | |
| dc.contributor.author | Saltos Cardenas, Alen Joice | |
| dc.date.accessioned | 2021-08-27T20:16:38Z | |
| dc.date.available | 2021-08-27T20:16:38Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10080 | |
| dc.description | Currently there are valuable communication strategies and parameters have been set to communicate with the best innovation tools to the market and where new information and communication technologies are established, since with this we can establish marketing in all companies, and use it in the market all changed to digital. When analyzing the communication strategies that are established in the company, a marketing arises that unfolds the field of SMEs in a defined communication channel that uses digital media that is shown and occurs daily, either to promote communication in different audiences with whom they interact, as a commercial opportunity or to reinforce their image or positioning. In the focus of the strategies of SMEs in Cantón Buena Fe, they recognize digital marketing as a tool for their products or services where they use the potential of communication with customers through platforms, which are useful for their companies. We can say that attracting potential customers is not an easy task, but they give us a marketing analysis that uses communication strategies and that establish the power of content and its management, so that small and medium-sized companies can compete with the big brands in terms of positioning and web explosion. Each company presents a strategic communication with the purpose that its company grows and carries out its objectives through digital marketing with the achievement of being able to enhance its products or services, through the communication strategies that are given in each company. | es_ES |
| dc.description | Currently there are valuable communication strategies and parameters have been set to communicate with the best innovation tools to the market and where new information and communication technologies are established, since with this we can establish marketing in all companies, and use it in the market all changed to digital. When analyzing the communication strategies that are established in the company, a marketing arises that unfolds the field of SMEs in a defined communication channel that uses digital media that is shown and occurs daily, either to promote communication in different audiences with whom they interact, as a commercial opportunity or to reinforce their image or positioning. In the focus of the strategies of SMEs in Cantón Buena Fe, they recognize digital marketing as a tool for their products or services where they use the potential of communication with customers through platforms, which are useful for their companies. We can say that attracting potential customers is not an easy task, but they give us a marketing analysis that uses communication strategies and that establish the power of content and its management, so that small and medium-sized companies can compete with the big brands in terms of positioning and web explosion. Each company presents a strategic communication with the purpose that its company grows and carries out its objectives through digital marketing with the achievement of being able to enhance its products or services, through the communication strategies that are given in each company. | es_ES |
| dc.description.abstract | En la actualidad existe valiosas estrategias comunicacionales y se han planteados parámetros para comunicar con las mejores herramientas de innovación al mercado y donde se establece nuevas tecnologías de información y comunicación, ya que con ello podemos establecer en todas las empresas el marketing, y dar uso en el mercado todo cambio a lo digital. Al analizar las estrategias de comunicación que se establece en la empresa, surge una mercadotecnia que se despliega el ámbito de las pymes en un definido canal de comunicación que emplea medios digitales que se muestra y se da una cotidianeidad, bien sea para propiciar la comunicación en diferentes públicos con los que interactúan, como una oportunidad comercial o para reforzar su imagen o posicionamiento. En el enfoque de las estrategias de las pymes en Cantón Buena Fe reconocen el marketing digital como una herramienta para sus productos o servicios donde dan uso la potencialidad de la comunicación con los clientes a través de plataformas, que son útiles para sus empresas. Podemos decir que atraer a los potenciales clientes no es tarea fácil, pero nos dan un análisis del marketing que se use estrategias comunicacionales y que establezcan el poder de los contenidos y el manejo en ella, de manera que las pequeñas y medianas empresas pueda competir con las grandes marcas cuanto a posicionamiento y explosión web. Cada empresa platea una comunicación estratégica con propósito que su empresa crezca y lleva acabo sus objetivos a través del marketing digital con el logro de poder potenciar sus productos o servicios, por medio de las estrategias comunicacionales que se den en cada empresa. | es_ES |
| dc.format.extent | 49 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Organizaciones | es_ES |
| dc.subject | Herramienta de innovación | es_ES |
| dc.subject | Marketing digital | es_ES |
| dc.subject | Gestión | es_ES |
| dc.title | Estrategias comunicacionales y marketing digital de las pymes del cantón Buena Fe, año 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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